In the top left photo, the statement that being over 40 was "never" so "fabulous", suggests that this age is normally miserable for women.
The top right photo tells the audience exactly what is their "best haircut", defining rules that women of different ages must follow in order to look their best.
The middle picture shows that Jennifer Beals is not expected to be enjoying her life, and its is a huge "reveal" as the surprise that she does actually love her life. To me, this suggests that older women are not expected to be loving their life, for age brings misery.
The bottom left seems to show that fulfilling your dreams is different after you turn 40 versus when you are younger. Does that much really change when you hit that certain age?
The bottom right suggests that there is a specific way to age well, which therefore means that they is a way to age badly. This is another example of a kind of rule that is put in place to make women feel restricted during the aging process. The media's construction of age as a frightening idea that should be avoided has created a fear of aging in women, which then leads women to try to defy the process: